餐饮连锁企业O2O商业模式研究
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[18]Rafael Bravo,Leif E. Hem ,Jose Miguel Pina .From Online to Offline Through Brand Extensions and Alliances.IJEBR,2012,Vol.8 .
[19]Ingrid Poncin, Mohammed Slim Ben Mimoun .The impact of “e-atmospherics” on physical stores.Journal of Retailing and Consumer Services,2014.(2).
[16]张荣齐,李成龙.全球后金融危机下我国餐饮业发展研究[J].中国市场,2013(43).
[17]郭伟伟.O2O模式在餐饮服务中的应用[J].旅游纵览,2014(2).
[18]Rafael Bravo,Leif E. Hem ,Jose Miguel Pina .From Online to Offline Through Brand Extensions and Alliances.IJEBR,2012,Vol.8 .
[19]Ingrid Poncin, Mohammed Slim Ben Mimoun .The impact of “e-atmospherics” on physical stores.Journal of Retailing and Consumer Services,2014.(2).
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